Google Play isn't the one and only industry for Android applications. Many people are incentivized to consider apps outside Google Play for several reasons. The primary Android marketplace is huge and popular, but on the other hand as a result newly discovered apps harder to find out. Alternative markets may include apps that have been filtered from Google Play, country-special apps, or simply just be made for special devices (such as Amazon Appstore).
Alternative application stores has concerns faced by both users and software owners. For users it comes with an increased likelihood of getting malware or apps with poor UX. For developers and software owners the problems may hide in terms and conditions of app deployment, as well as piracy issues. Don't assume all choices to Google Play are equally useful, but some might be interesting for expanding the location of app distribution.
Google Play Store
Everybody knows the large Google Play, the key target of developers' efforts. Thus it's not quite necessary to write much about this. Whatever stores you choose to your app, they may be most likely to be complementary for this one, which holds more than million apps in the vaults.
As we talk about the most popular option to Google Play, we speak about Amazon Appstore. This is the default store for Amazon kindle fire tablets, which run a forked version of Android and quite often top the lists of the largest Android tablets. Therefore it may be appropriate for owners of tablet-optimized apps. For mobile users, likely to interesting feature called 'Test Drive' that allows checking out an application by launching a virtual copy in the browser, and a popular free-app-of-the-day feature. For developers, there exists a stricter quality control compared to Google Play Store. Currently roughly 128,000 apps in Amazon Appstore, and it is obtainable in a lot more than 200 countries worldwide.
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