Snapchat Marketing

Facebook marketing has become a huge way to obtain traffic for contemporary companies, in particular those individuals younger demographic. It's rare to find a prosperous company that does not engage with Facebook, Twitter, and also other social media platforms. Just one platform that's not typically viewed coming from a marketing perspective is Snapchat, the social websites app that enables users to send limited-viewing-time, self-destructing video and movie messages.

It might not look like a perfect platform for marketing, but the statistics might surprise you: Sumpto, a firm devoted to marketing to college-age individuals, found that 73% of college students would open a Snapchat from a familiar brand, and 45% would open one from an unfamiliar brand. The app had Thirty million users by December, had surpassed the volume of users on Instagram in america alone, and has growing usage abroad. The picture messages do disappear the moment a user views them, but you can still find some interesting, and novel, marketing possibilities.

The most interesting aspect of Snapchat could be the immediacy in the experience. While you can find workarounds to save the images, there's still a period limit on how long it will likely be around the app. As a marketer, you can include a sense of urgency. Try Snapchatting some limited-time voucher codes, as an example. Remembering that the pictures could only have a look at for approximately ten seconds, maintain the code short and simple to keep in mind. Step to this plan, though, is giving a shorter deadline for making use of the codes: several hours, or possibly a trip to most. This way, users will know that they must open messages by you right after they get them to avoid missing the goodies.


Understand that many users use Snapchat due to the high entertainment factor, so keep content as funny, quirky, or surprising that you can to maintain users' attention on your Snaps. Snapchat itself may make that easier, permitting you include captions as well as draw on picture in several colors.

One particualr company that used Snapchat adequately was 16 Handles, a frozen yogurt chain. The business created an account and advertised a deal for purchasers for you a Snapchat of themselves at 16 Handles, and they would then get yourself a Snap of a promotion code they can don't use anything but even though the Snapchat was for the app: they couldn't open it until they went along to pay. To add to the fun, the company sent different coupons to various users: 16% off, 50% off, and 100% off, in order that they didn't know the things they would get until they used the coupon.

McDonald's also stood a successful campaign on Snapchat. Another thing they did is utilize "Story" feature, which lets you create longer messages by stitching together different pieces (though they aren't sent to particular users, but offered to everyone who's linked to the brand). The McDonald's Story provided a unique access look at a future ad campaign with a few huge star power. In addition they let their friends in over a release date for any new service.

The takeaways allow me to share while using Story platform for messages and, again, giving a bonus for opening your Snapchats: it could be behind-the-scenes info rather than a discount. This might take the kind of a fast tour of an important part of the business, a shout-out from someone (Snapchat videos are sound enabled), or simply pictures of fun things related to your company that the public wouldn't see otherwise.

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